AW SHUCKS...
Wow, you actually wanna know "About Me"?? Well I've been in the agency biz over 27 years and the most important lesson I've learned is to keep it short. So here goes...
I am a copywriter-turned-art director-turned-design-director that has always been amazed about the sneaky power of design. Put simply, people can't help but love design, whether they admit it or not, whether they're even conscious of it or not. And that's why a brand's graphic identity is absolutely crucial to adding that hidden value in the eyes of consumers.
I've worked in agencies of all different sizes, on brands and budgets of all different sizes. But no matter what, the challenge is always to make your client the best in their category and sell more stuff. I've worked on home thermostats, oil lubricants, men's dress shoes, big colleges, tiny colleges, wakeboard boats, I've even worked on pharmaceuticals for beef cattle. And we've always found success in our category.
I've been lucky enough to get recognized by Graphis, Luerzer's Archive, National Addy's, AdWeek Best Spots, been named a Cannes Film finalist, National Effie finalist, and won Best of Show in the NAMA Awards and The Higher Education Awards twice.
But more than anything, I like working with people that have the same goals as I do. . . making brands look pretty and making the best visceral impression as possible.
I was born and raised in Wisconsin, and love it from top to bottom. Enjoy coaching youth sports, building stuff, fixing stuff, cooking stuff, and making people smile.